Find Out The Top 5 Different Ways You Can Convert Your Visitors Into Customers
Attracting people to your website is important, but it’s just the beginning. Once they’ve arrived, you need to engage their interest, encourage them to explore your site, and ultimately convert them into customers. Ensuring this conversion will drive sales from new customers and increase repeat purchases from your existing audience.
Converting website visitors into customers should be a top priority for all online marketers. Your website should be designed, built, and maintained with conversion in mind. You need a cohesive structure that clearly conveys your brand value, is easy to navigate and puts customers on the path to conversion.
You can do this in the following ways:
1) Keep navigation simple
From the moment someone lands on your website, they should be able to find what they want and make a purchase with as few clicks as possible. Navigation must be intuitive, easy to use, and understood by any visitor.
Think of your website as a billboard for your brand. It should be easy to find information about your company, get answers to questions, navigate between product categories, and make a purchase.
Your website’s navigation structure should allow users to easily go to another page no matter where they started. Not all visitors start at your home page and follow a predictable path. They should be able to locate a specific product from the page they came from.
Keep your visitors from feeling overwhelmed by dividing the navigation into groups of just five to seven options. The small number of options keeps the user focused on their target, helping them make quick decisions.
Hick’s Law, a popular web design principle, says that the more options you present to users, the longer it will take them to make a decision. The danger is that the visitor will lose interest in your disorganized site; they will end up clicking away.
However, Hick’s Law does not apply to all parts of your site. Some pages will contain more content than others, like product pages for example. In this case, highlight the product, promotion, or option you want people to select to make it more visible.
A clear taxonomy, the way you classify and group elements on your website, makes website navigation work. When done right, visitors can easily find what they need.
An important element of a successful taxonomy is incorporating search terms and using effective keywords.
Base your taxonomy decisions on researching what works for other brands and websites.
- Look at competitor websites: Explore other websites in your industry and see what types of words and phrases the leaders in your space are using. Customers are already hardwired into how they navigate websites and how they think about products in your category. So make it easy for them to find and buy what they want on your site.
- Review Google rankings: Use Google Trends to see how words or terms in your industry rank. What people search for can inspire you for better copywriting to describe your products. It can help you weigh one term against another to see what will resonate with your audience.
- Study your own traffic: Once that’s established, you can review your own website’s search results to see how visitors typically search. A jewelry store, for example, might find that more visitors search for “pendants” than “necklaces.”
2) Create a great destination
A good end-to-end website experience that is visually pleasing, streamlined, and easy to use is very important when it comes to engaging visitors. To encourage people to convert, offer them a website that is informative and relevant to their needs and interests. The pages that your promotions take them to must prominently display the sale or promoted item and the advertised price.
Focus on the following items if you want to build a website that drives conversions:
- Vivid images: Inspiration is everything. Images should clearly show your product from multiple angles and allow the user to click and zoom in to see more details. Videos should be short and to the point and show examples of how your product is used.
- Efficient performance: Your website menus should be easy to use and include dropdown submenus for different areas. Links should load quickly and be obvious to the user so they know where to click. It should be simple to locate your internal search button.
- Peer opinions: Reviews from people who have already bought can have a strong impact on converting shoppers. So be sure to include reviews and testimonials.
3) Fast page speed
Page speed is important for all display devices, but it carries more weight for mobile devices. The 2019 Page Speed Report shows that slow load times reduce the chances of a buyer returning to your website.
Twenty-two percent of mobile users admit to leaving slow-loading pages, and 14% said these sites force them to visit competitor sites.
Page speed is also an SEO ranking factor. Higher page speeds increases the visibility of your website in search engines. This helps you get in a better position to generate traffic, converting them into leads and then customers.
In addition to loading speed and navigation, the design of your website also affects your conversion rate. Your website should appear straightforward and intuitive at first sight. This provides a comfortable reading experience for users, preventing them from clicking away from your page.
4) User-friendly design
The goal of your design is to make your content as readable as possible. If your site is not readable enough, it will not attract visitor action.
Digital users are always on the go, so they may not have time to read the entire article or page.
According to UX Myths, people don’t read site content – they scan. Use this behavior to create a user-friendly layout.
The F pattern is a common eye scan pattern among speed readers. People usually read the first part of your content to get an idea of what it is about. They then scan down the left side of the screen to search for points of interest.
The F pattern helps you create a layout with a good visual hierarchy, resulting in easily scannable content. The key to nailing the F-pattern is to immediately establish the purpose of the page in the first two paragraphs and use strong, direct headings. Use bullet points whenever possible and just cover one idea in each paragraph.
5) A loud and clear CTA
Your call-to-action (CTA) button isn’t always transactional. You have to anticipate the needs of the reader to recommend relevant content. Your CTA might invite the reader to another blog post related to the one they just read, similar products they might find interesting, or downloadable files that might help with their problem.
Place it in a highly visible part of your page layout. You can follow the rule of thirds to highlight important elements on the page, like the CTA button.
When building your website, stress clarity, and ease of use. Your landing pages should make it easy for the user to navigate from one page to another as their browsing intent changes. This way, your website makes it easy for them to progress through the buyer’s journey, so you can be with them every step of the way.
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