Teaching to drive a car requires relational and pedagogical qualities. However, carrying out the profession of Automatic car instructor also requires other requirements: commercial sense, communication skills, and why not, accounting notions!
Being able to create a “clientele” of students presupposes knowledge of the job and of the adequate structures to be able to exercise a regular and remunerative activity. Learning to drive is a brief episode in every student’s life, so building lasting partnerships is crucial to your professional success. In this article, we will tell you how to find students as an independent instructors!
Finding students for your lessons
The first step that an independent automatic driving instructors Birmingham must take before launching his business is to carry out a market study. In this way you will know exactly the number of driving schools, instructors and potential students but also the prices charged in your geographical area.
Once you have gathered this information you will be able to quantify the potential needs of driving schools in your area… and why not offer them your services?
Once you have your professional certificate in your pocket and your dual-drive car is ready to go, you can start advertising!
You could propose yourself in different situations:
- Compensate for the increase in the activity of a driving school
- Taking charge of students who need to get their automatic driving lessons back
- Instructing driving lessons to struggle students who need more driving hours
- Supervise group lessons on the highway code
- Train the little ones on the rules of the road
- Replace an instructor on sick leave
Furthermore, choosing to use independent trainers represents a real saving for the driving school that hires you. Sure, your fees will be higher than those of an employed instructor, but the driving school won’t have to pay the social security contributions related, for example, to permanent employment. Nor will it have to partially fund your insurance or cover your replacement in the event of illness or absence.
Do you drive a car with an automatic transmission and the driving school that hires you only offers practical training on manual transmissions? One more point for you, you allow him to reach a new customer segment!
Create your own driving instructor website
Becoming an independent instructor means knowing how to “sell” yourself or at least present yourself in a captivating and convincing way.
Listening, accompanying, and correcting without blaming, this is the DNA of a good driving instructor. This way you will inspire confidence in your potential clients, patrons and students. Passing the automatic driving lessons Coventry exam is a rather stressful and costly passage in the life of every young driver: the instructor who accompanies him in this passage towards independence will therefore have to be able to “attract attention” at the first click!
So, you have to create your website to present yourself but also:
- Your teaching methods
- Your rates
- Your professional titles
- The driving license categories for which students are being prepared
- Your professional experience in the world of road safety
- Your availability
- Your scope of business
Today you can very quickly create a website suitable for your business in just a few clicks. Sites like Google Site, Wix, or Webself will be able to guide you in designing your site, you don’t need to be a programmer to get by easily!
